Afroja K is a trailblazing entrepreneur and business woman based in London, UK. She is the Founder CEO of Neomodest that celebrates the beauty of modest fashion through disruptive fashion ideas for both the conventional and digital fashion spaces. She is also the founder of Hijab On Demand, first-ever web 3 and digital hijab brand offering phygital hijabs, scarves and bandanas.
Afroja is passionate about empowering women and promoting diversity in the fashion industry. She believes that modest fashion should be accessible to everyone, regardless of their background or beliefs. Through Neomodest and Hijab On Demand, she is committed to making modest fashion more visible and to creating a more inclusive fashion industry.
Being a gender equality advocate, Afroja K is a strong voice for women's leadership and entrepreneurship. She has been featured by a number of influential media platforms including The Future Laboratory, London, Salaam Gateway, UAE and various TV shows. She has also been recognised for her work by the United Nations for her role in human rights and gender equality while working as a UNWomenUK Delegate at CSW-66 in 2022. Afroja K is an inspiring example of what can be achieved when you follow your dreams and work hard to make them a reality. Her commitment to making modest fashion more accessible and her dedication to empowering women are truly inspiring. Being the pioneer modest fashion startup founder in web 3 space, Afroja is showing huge opportunities for other modest fashion designers, entrepreneurs and brands. This tech-minded startup founder believes in sustainability and futuristic fashion that’s inclusive, accessible and empowering!